Illamasqua - Generation Q - Empower Palette
Hello again (I just couldn't stay away!)
You know I literally could spend all day in make-up shops just testing out new products and having a bit of a play with them, ah that would be heaven eh, *sighs*.
Anyways, earlier tonight I went to an Illamasqua master class where they showcased and demoed some of the new products from their new collection Generation Q which were quite cool.
Basically this collection was released last week with the idea that "Generation Q is a clear message to everybody, everywhere that beauty is not young, old, black, white, male or female, but anything, everything and everyone." M.A.C did a similar campaign called All Ages, All Races, All Sexes a while back however their colours were much more natural, muted, and predictable. Illamasqua is quite the opposite, they feel that women of any age should be allowed to wear colour, its just how and where they place it that should be modified to which I completely agree 100%. Also what makes this much different to the previous M.A.C collection is the formulas and textures of the products which felt nourishing without compromising on the final colour payoff.
The old fashion hard rule of make-up for "persons of a certain age" was that it had to be matte, matte, and matte especially around the eyes to avoid "unneccessary" attention to their wrinkly features, how cruel. Well Illamasqua disagrees again. For example their eyeshadow palettes combined a formula that can only be described as part cream, part matte and part texturized sheen to give a more radiant and less dry look. Personally I feel that having a slight sheen on the skin looks youthful and this whole matte look is quite dated and dull.
You know I literally could spend all day in make-up shops just testing out new products and having a bit of a play with them, ah that would be heaven eh, *sighs*.
Anyways, earlier tonight I went to an Illamasqua master class where they showcased and demoed some of the new products from their new collection Generation Q which were quite cool.
Basically this collection was released last week with the idea that "Generation Q is a clear message to everybody, everywhere that beauty is not young, old, black, white, male or female, but anything, everything and everyone." M.A.C did a similar campaign called All Ages, All Races, All Sexes a while back however their colours were much more natural, muted, and predictable. Illamasqua is quite the opposite, they feel that women of any age should be allowed to wear colour, its just how and where they place it that should be modified to which I completely agree 100%. Also what makes this much different to the previous M.A.C collection is the formulas and textures of the products which felt nourishing without compromising on the final colour payoff.
The old fashion hard rule of make-up for "persons of a certain age" was that it had to be matte, matte, and matte especially around the eyes to avoid "unneccessary" attention to their wrinkly features, how cruel. Well Illamasqua disagrees again. For example their eyeshadow palettes combined a formula that can only be described as part cream, part matte and part texturized sheen to give a more radiant and less dry look. Personally I feel that having a slight sheen on the skin looks youthful and this whole matte look is quite dated and dull.
One of the products that I sample was their new eyeshadow quad palette, Empower, which I loved.
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| Illamasqua's Empower Palette |
Empower Eyeshadow Palette -£34.00
-Synth (Iridescent pale pink glitter)
-Fervent (Reddish brown with multi-tonal shimmer)
-Blink (Soft beige nude)
-Slick (Charcoal grey metallic /Liquid Metal)
Other products in the range include:
Complement Eyeshadow Palette (£34.00)
-Slink (Soft champagne Shimmer)
-Focus (Cool brown metallic / Liquid Metal)
-Forgiveness (Rich chocolate plum)
-Queen of the night (Blackened Plum)
Powder Blushers (£18.00)
-Allure (Dusky rose pink shimmer)
-S.O.P.H.I.E (Golden coral shimmer)
Gleam (£18.00)
-Aurora (Champagne)
Intense Lipgloss (£14.00)
-Boost (Blueberry violet)
-Opulent (Rainbow beige)
Lipstick ($22.00 / £16.00)
-Magnetism (Deep raspberry pink)
-Underworld (Iridescent blueberry violet, shimmer finish)
Nail Varnish (£13.50)
-Charism (Deep rasberry pink)
-Creator (Magical black)
Precision Ink Liner ( £17.00)
-Wisdom (Antiqued gold)
Anyways feel free to have a look at Illamasqua's new collection Generation Q on their website and also be sure to have a look at their cool tutorials where you can see the amazing Alex Box work her magic on their everyday real models for this brilliant campaign.
Take care,
x
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